About us

CELIA

'Celia' is registered trademark and brand of Soeb & Allied Distribution.

‘Celia' which means heavenly in Latin, is the name of a 100% natural soap with no paraben, non-toxic ingredients and no corrosive chemicals. Celia is the fruit of nearly 2 years of research and was produced in India in accordance to high quality norms, standards and expectations such as HALAL, ISO 9001, FICC, 100% VEG, GMP, SCC. With time it was decided that production would be shifted to Mauritius itself in order to master quality even more by producing only 100% natural and handmade soaps whereby all ingredients are natural.

SOEB & ALLIED DISTRIBUTION (DISTRIBUTING COMPANY)

Soeb & Allied Distribution is a distribution business established in 2016 in order to market and sell a 100% natural soap named as ‘Celia’. The organisation comprises of the founder and a few employees who believe in the mission of the business. The head office of the organization is based in Mauritius and the design and concept is designed form there to be produced by our manufacturing partner.

DIGITAL PLATFORM - www.celiashops.com

Slowly but surely with time, the micro enterprise has been able establish itself in the heart of its customers. As a result, the brand Celia evolved to an online buying platform which strive to serve the beloved countries of Mauritius and Malaysia, which greatly inspired the enterprise throughout it's development whilst focusing on maximizing the satisfaction of our valued customers. During the pandemic of COVID-19, our team overcomed all sanitary challenges and we managed in delivery all types of products locally to ensure customers' safety, reach customers' needs and demonstrate our reliability.

Now we have specialised in what we do best, our 100% handmade soaps, crafted with 100% natural engredrients and no artificial chemical additives or animal derivatives. 

OUR SPECIALITY (POST COVID-19)

However, our speciality remains our handmade soaps. After the pandemic, our customers pushed us to get back to the products we are best at and they love most from us, which are our soaps naturally. Having got such a wonderful support, we focused solely at the manufacture and sales of our soaps locally and to other countries. (Africa, Malaysia, Singapore, US & UK).

THE TEAM STRUCTURE

Our company is composed of mostly young talents who have a vision of serving our valued customers to achieve customer satisfaction is the most unique and appreciated way.

 

Sales

The above picture demonstrates the success of our soap during the 2019 trade fair organised at Sir Abdool Razack Mohamed Center at Phoenix, Mauritius. Our product is indeed a quality product made available to everyone at an affordable price. 

Operations

Here is the products which just came out of production. Mohammad Soeb Futloo is the founder of Soeb & Allied Distribution (above picture).

LEGAL PAPERS